All products · No. 04
The Copy Handbook
Eighteen chapters on writing copy that sells. About 134 pages.
On saleBookFrom Subwriting, June to October 2026
What it is
A reference on writing that sells: the laws under a good headline, the reader's state of mind, sales pages, email, social posts, video and audio scripts, objections, price, testing, proof and ethics. PDF and EPUB.
Who it's for
People who write their own sales pages, emails and posts and want to know why some of it works.
How it makes money
One-time sale. $39 today, with a $19.99 relaunch ready.
Where it stands
On sale now at $39 under its old title, The Subwriting Handbook.
What it needs to run on its own
A new title page and listing, and a call on the price.
