Fake Brands

What it is

Fourteen parody company sites, each built and written like the real thing: a dark chocolate for realists, a sparkling water that runs on the placebo effect, professional apology copywriting, real estate for the end of the world, a bank account that is not a bank, and more. Every one is labelled fictional.

Who it's for

People who like ad parody, and anyone who writes copy and wants a laugh with a lesson in it.

How it makes money

The Satire Pack, a $7.99 PDF of eight pages with notes on each joke. Custom parody pages as gifts and office send-offs. Shareable pages bring in traffic.

Where it stands

The pages have been public since October 14. The Satire Pack PDF is finished and not on sale.

What it needs to run on its own

Its own address, the pack on sale and an order page for custom work.