The 40 tells · Phrases · No. 34
"Industry-leading": why it reads as machine-written
Flagged Superlative with nothing behind it
"Industry-leading", "the leading provider", "#1". These claims need a source, and they almost never have one, so readers have learned to skip them.
If it is true, cite it: who ranked it, when, and on what.
Before
The industry-leading platform trusted by thousands.
After
Used by 2,300 accounting firms, according to the customer list on this page.
The fix
Prove it with a number and a source, or cut it.
What the checker matches
A pattern match. In plain terms: superlative with nothing behind it.
(#1\b|\bnumber one\b|\bindustry[- ]leading\b|\bleading provider\b|\bbest in the (business|industry|world)\b|\bmarket[- ]leading\b)