The 40 tells · Phrases · No. 26
"Look no further": why it reads as machine-written
Flagged Stock sales line
"Look no further" and "your one-stop shop" come from old print ads, and they've been copied so many times they've lost all meaning. Nobody was looking. Nobody wants one shop for everything.
They also tell the reader the copy came from a template, because a person describing their own business rarely talks like this.
Before
Looking for a reliable plumber? Look no further! We're your one-stop shop for all your plumbing needs.
After
Leaks, blocked drains and water heaters. Same-day visits in town, and the price is quoted before the work starts.
The fix
Nobody was looking. Say what they get.
What the checker matches
A pattern match. In plain terms: stock sales line.
\blook no further\b|\bone-stop[ -]shop\b