The 40 tells · Phrases · No. 25
"When it comes to": why it reads as machine-written
Smell Throat-clearing
"When it comes to" is a warm-up phrase. It delays the subject of the sentence by four words and adds nothing. "When it comes to pricing, we're flexible" is just "Pricing is flexible".
One use is harmless. Several on a page, and the writing starts to sound like a presentation.
Before
When it comes to security, we take your data seriously.
After
Your files are encrypted on your device before they're uploaded.
The fix
Delete it and start the sentence at the noun.
What the checker matches
A pattern match. In plain terms: throat-clearing.
\bwhen it comes to\b